The foundation everything else is built on. I work with you to develop a clear narrative and messaging framework rooted in your purpose, audience and mission, so your communications feel coherent and considered.

Messaging frameworks | Tone of voice guidelines | Brand narrative and storytelling | Brand guidelines | Values, mission and vision statements | Customer personas | Positioning strategy

Sometimes something isn't landing and it's difficult to pinpoint why. I take the time to understand the problem, identify the gaps and work from the ground up to rebuild something clearer and stronger - providing clarity on what's not working and a considered plan to put it right.

Communications and brand audits | Messaging review | Competitor and audience analysis | Brand realignment

I write and refine copy for websites, pitch decks, campaigns, newsletters and more - and can ghostwrite for founders and leaders who have the ideas but not always the time to put them into words. For those who need it, this can extend into ongoing copywriting support as your organisation grows.

Website copy | Pitch decks | Newsletters | Blogs and articles | Op-eds and thought leadership | Ghostwriting | Press releases and media statements | Social media copy

Hands-on support with campaign planning, content structuring and communications strategy. I help you get everything pulling in the same direction, so your team has the clarity and focus to move forward with confidence - and I'm happy to stay involved on an ongoing basis to help bring that strategy to life.

Communications strategy and planning | Campaign planning and management | Content structuring and calendars | Channel strategy | Stakeholder engagement